There is no doubting the effectiveness of video marketing when it comes to drawing traffic and improving conversion rates. However, simply uploading a video to your website is not enough, since many of your competitors are probably doing the same. Anybody can produce a product or deliver a service, but not everyone can brand effectively. One of the ways to brand your offerings is through storytelling. A company that specializes in video production in Orange County, CA confirms that one of the best mediums to do this is through posting online videos.

Stories from Customers

Unless you have a big budget, you will not be able to use celebrity endorsers to talk about your products or services. What you can do is to request for testimonies and stories from your customers, whose lives improved because of your offers. Their stories are more relatable compared to celebrities who usually do the video for a fee. Stories from relatable personalities entice the ‘hey, I’m just like that, maybe this x product or service will work for me’ perception. This will likely improve conversion rates and keep consumers loyal.

A fictional series of videos posted online is one way to tell a story about your products or services, while entertaining visitors. For instance, a series called #missadventure, published by Kate Spade New York, shows Anna Kendrick having misadventures inside a ritzy hotel carrying the brand’s handbags and accessories. Take different angles when you create a series, as this keeps your audience wanting more and returning to your website. The more time they spend browsing and watching videos, the more they will learn about your brand and are likely to make a purchase or at least sign up for the newsletter.

Personal Stories

A well-known company that provides video production in Orange County mentions that your own personal story of growth and the rise of your business is an effective online marketing tool. Stories of how you developed your product and service may serve as an inspiration for others or as a unique piece of content that humanizes your brand.

Documentary Style Videos

Another way to tell a story effectively online is through shooting a documentary style video. Shoot one about a subject that your target audience is interested in.

Guest Interviews

Thought and industry leaders or even customers appearing on one of your podcasts or online videos are an effective video online marketing strategy. Good questions and an engaging guest will make the difference.

Great storytelling enables you to deliver your branding message the way you want to and allows you to connect with your audience in the ways that are appealing to them.

Let’s get your story on video and give us a call today at Choice TV  CALL US AT (949) 480-7161

Sources:

Five Key Elements of an Effective Online Video [Video], marketingprofs.com

Why online video is the future of content marketing, theguardian.com

The Future of Content Marketing is Online Video, adweek.com