Today’s website users have a short attention span; they do not even finish reading a whole page of text if it is over 500 words. More so if your text runs in thousands of words. A visitor may prefer to watch a video that demonstrates your products and services, rather than waste a good chunk of his time reading.

A video production company in Orange County says using videos increases the possibility of a conversion. Ninety percent of online shoppers who browse major retail websites claim videos make it easier for them to reach a shopping decision. Retailers also mention that whenever they provide an online video to present their products, these sell more often compared to those that do not have one.

The Online Publishers Association provides businesses with numbers that may encourage them to use more videos as advertising tools. The company’s report cites that 80% of users recall watching ad videos on a site within the past 30 days. Of that percentage, approximately 46% took some sort of action after seeing the advertisement. Twenty-six percent browsed for more information about the video’s subject and 12% bought the product featured.

Data also show that 64% of site visitors will likely purchase a product shown on an online retail website after viewing videos. Media analytics company comScore added that visitors who watch a video stay on a certain website two minutes longer than those who don’t.

The Positive Impact of Videos

A company that specializes in video marketing in Orange County shares that videos enable you to convey several emotions and non-verbal cues that will connect with whoever is watching. Creating connections and perceptions is an important part of branding. It takes longer to elicit certain emotions that you want to associate with your brand if a visitor simply reads about them. If site visitors see a real person discussing how a product or service improved his or her life, they tend to believe faster.

So, if you have 3,600 web pages, an army of writers, and plenty of time on your hands to write content, would you do it? That is, by the way, roughly the equivalent of one minute of video. If you have the team or the capability to write one web page per hour, writing the same amount of words a video produces will take you close to 150 days – or about 5 months.

Now, you see the point.

Video marketing is a powerful tool that enables you to deliver your brand message and value proposition by connecting with your website visitors at the shortest possible time.

Let us here at Choice Tv get your Video produced and marketed.

Sources:

10 Benefits of Video Marketing, marketingtechblog.com

Benefits of Video Marketing for Small Businesses, business2community.com

5 Benefits of Video Marketing [Infographic], adweek.com