Video marketing is growing to become one of the most powerful methods of increasing business performance on the Internet. The impact of technology for streaming media is what drives the majority of marketers to increase video production for online strategies.

Even local companies have seen an influx of visitor retention. It’s this impact to the business that prompts owners to consider video marketing in Orange County to engage that audience.

The Growth of Streaming Video

Experts believe that approximately 80 percent of all Internet traffic will consist of streaming video content by the year 2019. As billions of videos are played back monthly from various social media outlets, this platform has become one of the most potent for engaging target consumers. In fact, three-quarters of business-to-business organizations report that video has a better conversion rate than any other form of online marketing.

Going Beyond Entertainment

Although streaming video is greatly used for entertainment purposes, it impacts the consumer-base as well. As many as 75 percent of executives watch work-related materials weekly. This means companies that specialize in goods or services to other businesses have potential to see a significant rise in sales and leads by producing video content.

It’s also been discovered that simply using the word “video” in links and advertisements increases click-through rates by more than 60 percent. Adding how-to or descriptive videos into eCommerce platforms may help boost sales while giving an edge in pay-per-click advertising campaigns.

Boosting Visitor Retention

According to statistics, websites that feature video content have an increased average visitor retention rate of more than two minutes. Because of this, it may contribute to increasing sales and leads from those visitors as they are taking longer to explore the site.

It also may contribute to improving the reputation of the business, which leads into building trust within the potential consumer. It’s this trust that may have the greatest impact as more than 80 percent of consumers attest to this respect as being motivation to make a purchase.

Virtually any business can benefit from online video production. From informative videos to instructional content, it can all play a part in boosting business performance. Orange County video production companies may be able to build something that can attract that audience. Take a closer look at your advertising campaigns and consider what a few good videos can do for you.

Let’s make your dream video today call Choice TV.

Sources:
Why online video is the future of content marketing, theguardian.com
How Video Marketing Will Change the Game for Marketers in 2016, huffingtonpost.com