3 Key Factors That You Should Consider for a Video Production Campaign

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Videos are a popular marketing tool nowadays. Because they have the ability to catch people’s attention, videos are being used by many businesses to provide new information and promote their products and services to a larger market.

What’s even better is that videos are great at creating online engagement as many customers today typically surf the Internet on their spare time. More than this, marketing videos build brand awareness and generate leads as well.

While video production offers a lot of benefits, there are several factors you must consider when making one in Orange County. It can be a tricky process, and the failure to make the video engaging can ruin your marketing budget.

Length

Viewers don’t have a long attention span. Because they are often quickly scrolling through their news feeds, you only have about 10 seconds to catch their attention. In fact, did you know that according to research, 20% of users will likely stop watching in 10 seconds while 60% will close the video by the 2-minute mark? Given this, you may want to make your video short and fun to watch because once it gets boring, you’ll lose the viewers quickly.

Platform

Another factor to consider is where you will upload the video. Though YouTube may be a primary choice, keep in mind the rate of video distribution of the different channels. In recent years, YouTube’s market share has declined, and direct Facebook video uploads are now more common. When choosing where to place your video, check website traffic to see if the clip will reach your target audience

Content

Content is king. No matter how flashy your video is, it still won’t achieve its goal without quality content. Not only should it show how your business can help customers with their problems, it should also provide relevant information for your specific topic. Choose to put it on a platform that is user-friendly as well so that all customers, including those who aren’t tech savvy, can easily access and watch it.

These are only some of the factors to keep in mind when making quality videos. Producing one isn’t easy, especially if you are one of those who have no idea how to go about it. The good news is you can always call a reliable Orange County video production company who can do all the work for you.

Let us at Choice TV get your dream video production launched today. CALL US AT (949) 480-7161

Source:
16 Tips for Successful Online Video Marketing, socialmediaexaminer.com