While video marketing is an effective tool to promote a business in Orange County, it’s not that easy to do on your own. For starters, you need to have the creativity, business acumen, and production skills along with a wide range of factors to ensure you succeed. Otherwise, you may end up with just an ordinary video that people won’t remember or, worse, even take the time to finish.

Marketing videos need effective planning. They have to serve a purpose, one of which is to represent your business in the best way possible. Making a video just for the sake of having a video often leads to failure, particularly because it doesn’t have a goal.

This is why before producing one, sit down and think about what you want the video to achieve and how to go about it. This way, you can iron out its content to make sure that the clip will do its job.

Weak Branding

One indication that your video is a success is if it makes people recall the name of your company. To do this, you need to ensure that there are a lot branding elements in the video itself. Putting the name of the company, the logo, the website, and contact details will help in raising awareness about your business. More importantly, you have to highlight the benefits of your business and how it can fulfill the viewers’ needs.

Lengthy Video

Aim for a short, snappy video instead of a long one that’s packed with information. You have about 10 seconds to grab people’s attention as studies show that 20% of viewers stop watching if they don’t find the video interesting within that timeframe.

About 60%, on the other hand, don’t make it past the two-minute mark. The ideal length of a video is between 60 and 90 seconds. Given this, choose only relevant information to your desired goal to keep the video focused.

Being aware of these common mistakes will help you avoid them. If all these sound difficult to you, don’t worry because there are Orange County video production companies that can help you out. Such companies can provide all your video marketing needs, lifting the burden off of you and letting you focus on other important tasks for your business.

Let’s get a clear clean and effective video produced today by Choice Tv. CALL US AT (949) 480-7161

Source:
5 Video Marketing Mistakes Businesses Need to Stop Making, business.com
Ten Biggest Video Marketing Mistakes To Avoid, forbes.com