Today’s website users have a short attention span; they do not even finish reading a whole page of text if it is over 500 words. More so if your text runs in thousands of words. A visitor may prefer to watch a video that demonstrates your products and services, rather than waste a good chunk […]

There is no doubting the effectiveness of video marketing when it comes to drawing traffic and improving conversion rates. However, simply uploading a video to your website is not enough, since many of your competitors are probably doing the same. Anybody can produce a product or deliver a service, but not everyone can brand effectively. […]